Resume

Erin Kovach

UX/UI & Digital Design

WORK EXPERIENCE

Freelance Design – A Love for Special Learning, remote

AI Image Creation – 1/2025 ­– present

  • Collaborate with an experienced educator to create 800+ custom AI-generated images to support a functional reading curriculum, enhancing engagement, accessibility, and inclusivity for adults with learning disabilities.

Freelance Design – Minty.com, remote

AI Image Creation – 1/2025 ­– present

  • Redesign email templates, increasing click-through rates by 20% – improving consumer access to personalized deals.

  • Streamlined web and mobile splash page workflows by designing clickable prototypes – increasing user engagement through enhanced usability and design.

Rakuten Advertising, Chicago, IL

Senior Designer, Creative Marketing

10/2019 ­– 3/2024

  • Led UX/UI design for the company’s creative microsite – developing wireframes, and prototypes, and conducting usability tests in Figma to validate design decisions, iterating based on feedback and technology constraints.

  • Collaborated with cross-functional teams to design global promotional assets, pitch decks, and event materials following brand guidelines – improving consistency across 2 business units and 8 regions on across print and digital platforms.

  • Worked with regional stakeholders to design and build digital marketing campaigns, web and mobile landing pages, and e-books – elegantly weaving the brand style throughout while iterating designs based on metrics to drive engagement.

  • Improved marketing operations in Canva through user observations, designing a scalable design system that empowered users to create consistent materials – reducing build time by 30% and improving user satisfaction.

Senior Web Producer/Senior Design Specialist

1/2014 ­– 10/2019

  • Produced web and mobile-optimized communications for 100+ clients, enhancing campaign performance through A/B testing – resulting in a 20% increase in open rates.    

  • Created promotional assets to launch 60+ small businesses’ affiliate programs to build partner relationships.

  • Managed the Operations newsletter through content alignment, optimized publishing schedules, and streamlined HubSpot deployment—driving improvements in cross-functional communication and partner engagement.

Dunham’s Sports Corporate Headquarters, Troy, MI

Ad Coordinator/Layout Artist

10/2005 – 1/2014

  • Created print and digital ads that promoted seasonal and weekly sales

  • Proofed and corrected product information in the corporate database

  • Produced 200+ sale signs weekly, ensuring efficient store operations

VOLUNTEER

Finley Forever Foundation, remote

UXUI Design & Volunteer

4/2023 – present

  • Redesigned nonprofit website using UX methodologies – including card sorting, wireframing, prototyping, and usability testing to enhance usability and support the foundation’s mission and increase donations.

  • Established an ongoing partnership with the foundation, providing regular website updates and maintenance

EDUCATION 

Master of Science
Human-Computer Interaction

DePaul University
Graduated: Fall 2023
GPA: 4.0/4.0

Print & Web Design Certificate

College for Creative Studies

Bachelor of Science
Journalism/Advertising

Central Michigan University 

SKILLS & TOOLS

Tools

  • Adobe Creative Suite

  • Figma/FigJam

  • Canva

  • Ceros

  • Midjourney

  • Optimal Workshop

  • Dovetail,

  • Qualtrics

  • HTML/CSS

  • JIRA

Design & Research

  • UX/UI Design

  • UX Research

  • Print & Digital Design

  • Branding

  • AI Image Creation

  • Data Visualization

  • Email Marketing

  • Wireframing

  • Prototyping

  • Personas

  • Storyboarding

  • Information Architecture

  • Iterative Design

  • User Testing

  • Accessibility

  • Heuristic Evaluation

  • A/B Testing

Personal

  • Ambitious

  • Curious

  • Empathetic

  • Reliable

  • Lifelong learner