Marketing Campaign

APAC Affiliate Funnel:
Interactive B2B Guide

I designed and developed an interactive B2B resource for Rakuten Advertising that strategically mapped publisher partnerships across the complete affiliate marketing funnel—from awareness through advocacy.

Working closely with Rakuten's Australian marketing team, I transformed complex partnership data into an intuitive, visually engaging guide that empowered brands to optimize their affiliate strategy at each customer journey stage. The interactive format allowed users to explore relevant publisher partnerships alongside complementary Rakuten products and services.

This project showcases my ability to simplify complex business relationships through thoughtful information architecture and interactive design elements that deliver practical value to enterprise clients.