Marketing Campaign
Influencer Marketing eBook
I conceptualized and designed a comprehensive influencer marketing eBook for Rakuten Advertising that provided strategic insights into navigating the evolving creator economy.
Working collaboratively with Rakuten's North American marketing team, I developed a cohesive visual system that extended across multiple touchpoints - from the detailed eBook to engaging social media graphics, email templates, and promotional materials. This integrated design approach ensured consistent brand messaging while maximizing audience engagement across channels.
This project demonstrates my ability to translate complex marketing concepts into accessible, visually compelling assets that drive campaign results and support business objectives.
My Role: Lead Graphic Designer
Skills: Graphic design, teamwork, data vizualization
Tools: Adobe InDesign, Adobe Illustrator
LinkedIn Document Ad Campaign
I collaborated with the social media manager to pioneer the company's first LinkedIn scrollable document ad format for the Influencer Marketing eBook.
This approach transformed our standard eBook promotion by creating an interactive preview experience that strategically revealed key insights while prompting users to download the complete report.
This project demonstrates my ability to adapt design assets across emerging platform formats while maintaining brand consistency and optimizing for conversion-focused user experiences.
