Design • Marketing Campaign
Influencer Marketing eBook
Collaborating with the marketing team and strategists, I designed a comprehensive influencer marketing eBook that provided insights to navigate the evolving creator economy.
Type: Multi-channel marketing campaign
Skills: Graphic design, teamwork, data visualization
My Role: Sole designer
Tools: Adobe InDesign, Adobe Illustrator
LinkedIn Document Ad Campaign
I collaborated with the social media manager to pioneer the company's first LinkedIn scrollable document ad format for the Influencer Marketing eBook.
This approach transformed our standard eBook promotion by creating an interactive preview experience that strategically revealed key insights while prompting users to download the complete report.
This project demonstrates my ability to adapt design assets across emerging platform formats while maintaining brand consistency and optimizing for conversion-focused user experiences.
