I'm Erin—a hybrid digital designer with 3+ years in UX/UI built on a 10-year foundation in brand and marketing strategy
Experienced in creating visually compelling digital experiences that increase engagement, boost conversions, and elevate brand presence.
I'm Erin—a hybrid digital designer with 3+ years in UX/UI built on a 10-year foundation in brand and marketing strategy
Experienced in creating visually compelling digital experiences that increase engagement, boost conversions, and elevate brand presence.
Featured UX/UI case studies
Optimizing nonprofit engagement & increasing donations by 15% through strategic website redesign
How might we build trust and connection through our website experience to convert visitors into recurring donors for family assistance?
UX Strategy
UX Design
Optimizing nonprofit engagement & increasing donations by 15% through strategic website redesign
How might we build trust and connection through our website experience to convert visitors into recurring donors for family assistance?
UX Strategy
UX Design
Optimizing nonprofit engagement & increasing donations by 15% through strategic website redesign
How might we build trust and connection through our website experience to convert visitors into recurring donors for family assistance?
UX Strategy
UX Design
B2B Creative Showcase
Transforming sales conversations through strategic design
End-to-end UX/UI design of a self-service microsite that enabled 5+ new service offerings and empowered enterprise clients to independently explore creative capabilities.
Product Design
UX Strategy
B2B
B2B Creative Showcase
Transforming sales conversations through strategic design
End-to-end UX/UI design of a self-service microsite that enabled 5+ new service offerings and empowered enterprise clients to independently explore creative capabilities.
B2B Creative Showcase
Transforming sales conversations through strategic design
End-to-end UX/UI design of a self-service microsite that enabled 5+ new service offerings and empowered enterprise clients to independently explore creative capabilities.
Product Design
UX Strategy
B2B
ParkPal: Chicago
How might we entice people to explore and attend Chicago's diverse park experiences?
End-to-end research and design of a centralized hub for discovering park events and amenities throughout Chicago.
User Research
UX Strategy
UI Design
Product Design
ParkPal: Chicago
How might we entice people to explore and attend Chicago's diverse park experiences?
End-to-end research and design of a centralized hub for discovering park events and amenities throughout Chicago.
User Research
UX Strategy
UI Design
Product Design
ParkPal: Chicago
How might we entice people to explore and attend Chicago's diverse park experiences?
End-to-end research and design of a centralized hub for discovering park events and amenities throughout Chicago.
User Research
UX Strategy
UI Design
Product Design
Optimizing Zoom for Visually Impaired Users
How can technology improve the Zoom experience for people who are blind?
Examining the accessibility challenges visually impaired users face when using Zoom and providing recommendations for improvement.
Accessibility
User Research
Optimizing Zoom for Visually Impaired Users
How can technology improve the Zoom experience for people who are blind?
Examining the accessibility challenges visually impaired users face when using Zoom and providing recommendations for improvement.
Accessibility
User Research
Optimizing Zoom for Visually Impaired Users
How can technology improve the Zoom experience for people who are blind?
Examining the accessibility challenges visually impaired users face when using Zoom and providing recommendations for improvement.
Accessibility
User Research
My approach to design
Approach with empathy
Ask questions, listen, and learn from real users
Approach with empathy
Ask questions, listen, and learn from real users
Define the problem
Translate insights into measurable outcomes
Define the problem
Translate insights into measurable outcomes
Ideate
Explore possibilities while balancing user needs, business goals, and technical constraints
Ideate
Explore possibilities while balancing user needs, business goals, and technical constraints
Prototype
Create conversations, not final products—test assumptions and learn what works
Prototype
Create conversations, not final products—test assumptions and learn what works
Test. Iterate. Repeat.
Learn through observation rather than opinion or assumption
Test. Iterate. Repeat.
Learn through observation rather than opinion or assumption
Brands I have designed for
Brands I have designed for
Brands I have designed for
I enjoy conversation, connections, and coffee.
I enjoy conversation, connections, and coffee.
Quick Links
UX/UI Projects
Design Projects
Quick Links
UX/UI Projects
Design Projects
Quick Links
UX/UI Projects
Design Projects
My approach to design
Approach with empathy
Ask questions, listen, and learn from real users
Approach with empathy
Ask questions, listen, and learn from real users
Define the problem
Translate insights into measurable outcomes
Define the problem
Translate insights into measurable outcomes
Ideate
Explore possibilities while balancing user needs, business goals, and technical constraints
Ideate
Explore possibilities while balancing user needs, business goals, and technical constraints
Prototype
Create conversations, not final products—test assumptions and learn what works
Prototype
Create conversations, not final products—test assumptions and learn what works
Test. Iterate. Repeat.
Learn through observation rather than opinion or assumption
Test. Iterate. Repeat.
Learn through observation rather than opinion or assumption